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Life Time Tri Triple Crown Series...

lyfLife Time Tri & Toyota Introduce Triple Crown Series

Courtesy of TiJuice.com

PRESS RELEASE - Multi-year agreement adds drama to three marquee Life Time Tri events, introduces rewards for Life Time Tri Pro Series participants; Combined 2013 Life Time Tri Pro Series and Toyota Triple Crown Series offers $500,000 purse

Life Time Fitness, the producer of nearly 100 athletic events annually and Toyota have announced the introduction of the Toyota Triple Crown Series, a new dimension in triathlon that will bring additional drama and excitement to three existing Life Time Tri events: Life Time Tri Minneapolis (July 13), Life Time Tri Chicago (August 25), and Life Time Tri Oceanside (October 20). Toyota serves as the presenting sponsor of the Triple Crown Series as part of a multi-year agreement, extending Toyota's long held support of Life Time Tri and the sport of triathlon....

The newly created Series will award $50,000 and the coveted Toyota Cup to the top professional female or male triathlete who competes in all three Toyota Triple Crown events. The Toyota Triple Crown winner will be declared at Life Time Tri Oceanside using an 'equalizer' time handicap format judged by Life Time.

The Toyota Triple Crown will take place in conjunction with the 2013 Life Time Tri Pro Series, which is made up of some of the most prominent triathlons in the United States, including:

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