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By USA Triathlon

COLORADO SPRINGS, Colo. — USA Triathlon today unveiled Elevate 2028, the organization’s 2021-2028 Strategic Plan, which will guide its priorities, decision-making processes and culture through the next two Olympic and Paralympic Quadrennials. The robust set of guiding principles, goals and strategies will enable USA Triathlon to grow participation, provide unmatched support to the multisport community, and reach vast new audiences culminating at the Olympic and Paralympic Games Los Angeles 2028.
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Elevate 2028 is intentionally designed through 2028, to mark the moment when the Summer Olympic and Paralympic Games return to the United States — to Southern California, the birthplace of triathlon — for the first time in 32 years. The LA 2028 Games will mark the first time triathlon is contested in the Olympic and Paralympic Games on U.S. soil, providing the opportunity to build an Olympic and Paralympic triathlon legacy in the U.S. and create mainstream exposure for the sport on an unprecedented scale. 


“The goals outlined within the Elevate 2028 Strategic Plan are ambitious, but the USA Triathlon Board of Directors has full faith in USA Triathlon and the entire multisport community to make them a reality,” said Joel Rosinbum, President of the USA Triathlon Board of Directors. “We look forward to working together to find solutions and maximize opportunities to grow the sport and build an even brighter future for the organization over the next eight years.” READ MORE

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